October 27th, 2008 → 7:01 am @ Admin
Over the last week I’ve been talking about Newsletters a little. We’ve covered reasons start a newsletter and how I’ve increased my newsletter subscriber numbers 10 fold.
Today I want to finish this informal mini-series on newsletters off with some tips for actually writing a newsletter.
How to Write an Email Newsletter
Let me say up front [...]
October 23rd, 2008 → 7:11 am @ Admin
Almost every time I write about having an email newsletter associated with my blog (as I did yesterday in sharing how I drastically increased subscriber numbers) I get people asking me why I use newsletters?
The questions on newsletters as a medium often include:
Isn’t Email old fashioned?
Isn’t RSS the new way forward?
What about Social Networking [...]
Blogging & Email Marketing & Word of Mouth / Viral Marketing
October 22nd, 2008 → 7:08 am @ Admin
Two weeks ago I was seeing 40 new email subscribers per day to my photography blog email newsletter. This week I’ve been averaging over 350 new subscribers a day. In this post I’ll share the story of how I did it.
In this months ProBlogger Newsletter I gave subscribers some inside information on how I’ve increased [...]
October 21st, 2008 → 10:00 pm @ Admin
Fundraising marketers have always leaned on great copywriting to get results from direct mail. Email is no different for them now.
That’s why you have to check out the dozen tips we got from a test-happy authority, who says that nonprofits are a microcosm of the rest of the marketing community. Includes how YouTube can inspire copy and a wealth of subject line know-how.
October 21st, 2008 → 8:24 am @ Admin
Is email marketing better than marketing through social networks? Yes, according to a new study from ExactTarget and Ball State University’s Center for Media Design. The study reveals that:
“. . . 18- to 34-year-olds claim they are more likely to be influenced to make purchases based on e-mail marketing messages and direct mail [...]
October 20th, 2008 → 1:52 pm @ Admin
From my keynote to the e-Dialog Client Summit: 1. Ask for a forward: More people pass along their email when you remind them to. Put a big “Tell a Friend” link in every message. Even if they don’t use your…
October 1st, 2008 → 10:34 am @ Admin
I must say, of all breakout sessions at the MIMA event today, “The Changing Face of Email” session was the one I was most excited to attend as it ties into what I love to do – email marketing. Thankfully I didn’t have to wait long to dive right in as it was part of [...]