October 13th, 2008 → 2:24 pm @ Admin
Brainstorming is an essential phase of keyword research for both paid search campaigns and search engine optimization. The goal of brainstorming keywords for a site is to generate a large, diverse pool of potential phrases without regard to search volume, cost or competitiveness just yet. Brainstorming keyword phrases is not a task that should be [...]
Monitoring / Analytics & SEM / AdWords & SEO / Search Engines
October 5th, 2008 → 11:00 pm @ Admin
1. Geeking with Jonathan, no wait, “Greek-ing with Jonathan Mendez with the speaker, the listener and the argument in “Lessons in Ad Persuasion from Aristotle“.
2. Proactive Profile Linking. Social profiles and profiles of any kind can provide benefits as part of a Search Engine Reputation Management effort since they can rank well on brand and [...]
Getting Started & Monitoring / Analytics & SEM / AdWords & SEO / Search Engines & Social Networking & Websites & Word of Mouth / Viral Marketing
June 3rd, 2008 → 5:51 pm @ Admin
Today, Google announced that it would be holding a website optimizer competition where you can win a partnership with a website optimizer to improve your sites ROI. The “webSite workout” competition is open only to those in the US (What’s new?) as advertisers outside the great United States don’t really spend that much on advertising. [...]
February 15th, 2008 → 6:20 am @ Admin
Details about the fantastic new up and coming Google analytics desktop version build in Adobe Air.
November 15th, 2007 → 12:24 pm @ Admin
One of the most critical parts of setting up and managing a PPC campaign is of course keyword research. This topic has been beaten to death countless times and everyone has their own methods and tools for researching keywords. What I want to discuss here is an often overlooked yet essential keyword research tool… your own analytics goal tracking data. Google provides us with a very valuable yet under-utilized free tool, Google Analytics. Google Analytics can be used for much more than simply seeing who links to you and how many visitors you get, it can also be used to create valuable keyword lists.