July 5th, 2008 → 12:34 pm @ Admin
There’s a lot of buzz in the online PR world about social networking, whether that be traditional social networks like Myspace and Facebook or social networking through microblogging services such as Twitter.
Should you jump into social networking to promote your business? And if so, with so many options available, how do you choose which social [...]
January 25th, 2008 → 6:07 am @ Admin
As an online PR consultant, there are a few questions I repeatedly get from webmasters and online entrepreneurs. One of those common questions is how many press releases a company should send (weekly, monthly, more?). I always give the same answer: Send a press release whenever you have something newsworthy to say.
January 8th, 2008 → 9:24 am @ Admin
Article explaining how an effective online PR campaign is a lot more than a simple press release. There’s a pretty common misconception (especially on the Web where press releases are booming) that one press release alone is supposed to bring massive exposure, traffic, and links. Well sorry folks. In the vast majority of cases, that’s just not how it works!…
November 26th, 2007 → 8:55 am @ Admin
As far as Web services for your business go, precious little is more misunderstood than online PR. Many service buyers simply don’t understand the difference between PR and marketing on the Web (if they even understand that “PR” can mean something other than Page Rank). It’s not their fault though.
Getting Started & Public Relations (PR) & SEM / AdWords & SEO / Search Engines
October 3rd, 2007 → 10:46 am @ Admin
How do you build more natural referrals to your business, build more Web credibility and repeat traffic to your website, and get more media mentions all at the same time? You become a recognized expert or authority source in your niche or industry.