November 3rd, 2008 → 9:00 am @ Admin
We’re all pretty familiar with the well reported search landscape of the US/UK. But, in other parts of the world, the search engine landscape is very different. In this article, I’ll focus on China, Japan and Russia. The goal of this articl…
October 30th, 2008 → 10:52 am @ Admin
It’s an understatement to say that we live in uncertain times, and that any data that can help us strategize, plan or even to some extent predict what’s ahead is worth its weight in… well, let’s just say this kind of information…
October 27th, 2008 → 10:02 am @ Admin
How often have you heard that keyword level performance data can be misleading? That PPC managers need to consider the phases of the buying cycle when evaluating terms? That specific keywords tend to steal conversions from the more general keywords t…
October 24th, 2008 → 11:52 am @ Admin
Google’s been using plusboxes in its organic results for quite some time now, but only in the last few months have we begun seeing those in paid results as well. Back in March, we first started spotting video ads in similar Google AdWords plusboxes, and now Google’s added expanded product results with images:
Notice here [...]
October 22nd, 2008 → 2:10 pm @ Admin
One of the earliest requests that I remember seeing AdSense publishers making of Google in forums is for better analytics and stats on their AdSense earnings.
Today (years later) AdSense have announced what we’ve all been suspecting would happen for ages – they’re integrating AdSense with Google Analytics stats.
It isn’t available to all publishers yet (they’re [...]
October 20th, 2008 → 10:00 pm @ Admin
You’re a nonprofit marketer with a limited advertising budget. A Google Grant may be just the thing you need to get a ton of no-cost ads in the biggest search engine in the U.S. ? even with some limitations and nuances to watch out for.
Find out how your organization can get its hands on a Google Grant. Includes real-life examples, tips for applying, and ways to squeeze the most out of your no-cost ads.
October 13th, 2008 → 2:24 pm @ Admin
Brainstorming is an essential phase of keyword research for both paid search campaigns and search engine optimization. The goal of brainstorming keywords for a site is to generate a large, diverse pool of potential phrases without regard to search volume, cost or competitiveness just yet. Brainstorming keyword phrases is not a task that should be [...]
Monitoring / Analytics & SEM / AdWords & SEO / Search Engines