November 26th, 2007 → 8:55 am @ Admin
As far as Web services for your business go, precious little is more misunderstood than online PR. Many service buyers simply don’t understand the difference between PR and marketing on the Web (if they even understand that “PR” can mean something other than Page Rank). It’s not their fault though.
Getting Started & Public Relations (PR) & SEM / AdWords & SEO / Search Engines
November 15th, 2007 → 12:24 pm @ Admin
One of the most critical parts of setting up and managing a PPC campaign is of course keyword research. This topic has been beaten to death countless times and everyone has their own methods and tools for researching keywords. What I want to discuss here is an often overlooked yet essential keyword research tool… your own analytics goal tracking data. Google provides us with a very valuable yet under-utilized free tool, Google Analytics. Google Analytics can be used for much more than simply seeing who links to you and how many visitors you get, it can also be used to create valuable keyword lists.
October 15th, 2007 → 6:26 pm @ Admin
I have been using AdWords for a long time and I seem to have hit a brick wall. I set up my tightly knit and focused campaigns, have a perfect landing page (That I know converts from SEO) and all my keywords have a “Great” quality score. I bid 10-50 cent more than the required minimum bid and set the campaign live. It has been live for weeks now, the Ad Diagnostic tool says my ads are being displayed but AdWords is reporting little to no impressions? Has Google changed something? What am I doing wrong?
October 8th, 2007 → 5:04 am @ Admin
Raising your paid search ads CTR can be a lot easier than you think. We have developed a simple chart that makes creating text ads for PPC search engines using combinations of strong words and equally strong calls to action.